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Dr. Susan Besemer has a passion for
products. Her company, ideafusion, works with organizations that want to
give fair and formative judgments about their products using her own online assessment
measure, the Creative Product Semantic Scale (CPSS). Susan earned a BA at SUNY Albany, a
master's degree in Library Science at Indiana University and another in Creative Studies
from Buffalo State College, as well as a doctorate in cognitive psychology from the
University of Bergen, Norway. Her research interest is in Creative Product Analysis, the
process of understanding, assessing, strengthening and developing new products, using the
CPSS.
Besemer is the author of another book, From Museums, Galleries and Studios: A Guide
to Artists on Film and Tape, a reference book of artist interviews. Her other
published works include dozens of articles in library and creativity journals, including Creativity
and Innovation Management, the Journal of Creative Behavior, the Encyclopedia
of Creativity, Design Management Journal, the Korean Journal of Thinking and
Problem-Solving, and Creativity Research Journal.
Dr. Besemer taught at the SUNY College at Fredonia, Buffalo State College, Empire State
College and SUNY Buffalo. She also served for more than 20 years as a faculty member at
the annual Creative Problem Solving Institutes in Buffalo, New York, and San Diego,
California. She may be reached through her web site, www.ideafusion.biz.
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