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Business Savvy for Today’s NEW Entrepreneur!
This "how-to" guide is a great field book for anyone with
entrepreneurial fever. It can be used daily as a hands-on guidebook, a personal reference,
a classroom textbook, or as a reference book for business start-up programs. It uses an action
format with Decision Worksheets that keeps the reader focused on key issues, and
drives home the constant need to question, research, learn, act, evaluate, and
celebrate!
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Here is what reader's are saying about the new book . . .
"Business Savvy for Today’s NEW Entrepreneur" is the perfect book
for the budding entrepreneur and for students. The Decision Worksheets are great! They,
alone, are worth the price of the book."
Charles O. Heller, General Partner, Gabriel Venture Partners
"This is an excellent guide on all aspects of starting a business. It contains
solid information that is especially helpful in this technological age."
Delores Cochrane, Associate Dean of Business, Central Community College
"This book is an excellent resource for anyone really serious about putting their
time, effort, and hard-earned money into a new business."
John Nelson, CPA, President, Nelson, Frazier & Sheorey, Inc; and, 1990 SBA
National Accountant Advocate of the Year
"Business Savvy for the NEW Entrepreneur" is well written and
researched by experienced business assistance professionals. It’s a great hands-on
guidebook for anyone wanting to start a new business."
Karla Graham, Regional Economic Development Director, Oklahoma Department of
Commerce
"This book is an excellent textbook for college level students as well as
entrepreneurs. The format is so user friendly, and the comprehensive assessment of
financials is extremely helpful. And congratulations on the development of so many well
designed decision worksheets! This book is destined to have an extended shelf-life for use
as a reference."
Patty Rai Smith, Associate Extension Professor, University of Kentucky
The Authors:
Marilyn Burns, Ph.D., is a nationally recognized authority and leader for her
pioneering efforts to promote entrepreneurial development and education for home-based and
emerging businesses. Marilyn has over 15 years experience helping thousands start,
develop, and grow successful businesses. An author, teacher, speaker, and consultant,
Marilyn received awards from the U.S. Small Business Administration and the U.S.
Department of Agriculture. She was also a National Top Ten Finalist for the Kaufmann
Foundation Entrepreneurship Educator of the Year Award.
Cathy Bolton McCullough, M.S., has worked in the business
development arena for over 15 years. She operated her own gourmet bakery and café, which
began as a home-based business and grew to a storefront location. Cathy has consulted with
numerous businesses, from start-ups to larger organizations. She has developed and worked
with CEO Networks, and has made numerous national presentations in the areas of
entrepreneurship, business management trends, organizational development, leadership, and
women in business. Cathy received the SBA’s Five-State Regional Women in Business
Advocate Award, and she has been featured in local, state, and national publications.
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New Forums Press Inc.
1018 South Lewis Street
Stillwater, Oklahoma 74074 U.S.A.
Phone: 405-372-6158 Fax: 405-377-2237
Email:
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